I’ve led end-to-end product design across startups, agencies, and global organizations, including projects for AB-InBev, Bosch, and Seguros Unimed. From discovery to high-fidelity interfaces and scalable design systems, my work simplifies complex challenges into impactful, accessible experiences, delivering measurable solutions in usability, adoption, and customer satisfaction.

Outside of working hours, you might find me digging crates to build my record collection or simply listening to some good dance music.

Download CV ︎︎︎

Work experience

Senior Product Designer at Livework
São Paulo, Brazil (Remote) / March 2020 – Present
As a Design Consultant at Livework, the world’s first service design agency, I lead end-to-end product design across global digital transformation projects. From user research and UX strategy to high-fidelity UI design, data analytics, and scalable design systems, I deliver solutions that align business goals with user needs, creating a measurable impact.

AB-InBev
• Led the redesign and continuous evolution of a global employee platform, driving discovery, UX strategy, and UI design in an agile, cross-functional environment with PMs and engineers.
• Co-created and scaled a Design System adopted across multiple products, boosting consistency and delivery efficiency.
• Expanded the platform from regional pilot to global rollout, quadrupling NPS and replacing legacy systems with a scalable, user-centered solution.

Bosch
• Conducted global UX research (interviews, usability tests, workshops) for a service portal.
• Supported full platform redesign and helped the organization achieve UX Maturity Level 3, securing buy-in for long-term improvements in usability and service access.

Seguros Unimed
• Advanced Unimed’s insurance e-commerce platform from MVP to a scalable product across life, home, and dental insurance.
• Co-managed a multi-platform white-label Design System, enabling consistency and faster delivery.
• Designed data-driven solutions for dental insurance and pensions, increasing quote requests, reducing support demand, and establishing pensions as a new revenue growth driver.

Product Designer at TechBridge Inc.
Atlanta, USA (Remote) / August 2019 - February 2020
Collaborated with Techbridge Inc. to deliver digital solutions for major nonprofits, including Feeding America, Laureus Sport for Good Foundation, and Operation HOPE.

• Led end-to-end design activities, such as user research, ideation, prototyping, testing, and developer handoff, ensuring solutions were both user-centered and technically feasible, with tangible social impact.

Product Designer at Allya
São Paulo, Brazil / March 2017 - July 2019
Allya is a startup that enhances employee financial well-being by offering discounts and partnerships.

• Redesigned Allya’s website, app, and admin panel through user research, collaborative ideation, and prototyping, enhancing user experience, accelerating feature development, and helping the company secure the #1 spot in the Top 100 Open Startups ranking for two consecutive years.

Education

University of Brasília
Brazil, 2016
BA Design

Nottingham Trent University
United Kingdom, 2014
BA Graphic Design

Tools

• Figma, Sketch, FigJam, Miro, Maze, Adobe Suite (Photoshop, Illustrator, InDesign, XD).
• Incrementally integrating Gen AI tools (ChatGPT, NotebookLM, Lovable) for ideation, data analysis, and task automation in my design process.

Languages

Portuguese (native)
English (fluent)

Contact

+55 11 98443 2994
ffmluiz@gmail.com
LinkedIn ︎︎︎