Senior Product Designer based in São Paulo, Brazil, with 9+ years of experience turning complex challenges into intuitive digital products—combining strategy, creativity, and data to craft user experiences that drive business growth and customer delight.
I’ve led end-to-end product design across startups, agencies, and global organizations, including projects for AB-InBev, Bosch, and Seguros Unimed. From discovery to high-fidelity interfaces and scalable design systems, my work simplifies complex challenges into impactful, accessible experiences, delivering measurable solutions in usability, adoption, and customer satisfaction.
Outside of working hours, you might find me digging crates to build my record collection or simply listening to some good dance music.
Outside of working hours, you might find me digging crates to build my record collection or simply listening to some good dance music.
Work experience
Senior Product Designer at Bitso
Mexico City, Mexico (Remote) / December 2025 - Today
Senior Product Designer at Livework São Paulo
São Paulo, Brazil (Remote) / March 2020 – December 2025
Product Designer at TechBridge Inc.
Atlanta, USA (Remote) / August 2019 - February 2020
Product Designer at Allya
São Paulo, Brazil / March 2017 - July 2019
Education
University of Brasília
Brazil, 2016
BA Design
Nottingham Trent University
United Kingdom, 2014
BA Graphic Design
Tools
Figma, Sketch, FigJam, Miro, Maze, Adobe Suite (Photoshop, Illustrator, InDesign, XD).
Languages
Portuguese (native)
English (fluent)
Contact
+55 11 98443 2994
ffmluiz@gmail.com
LinkedIn ︎︎︎