Senior Product Designer based in São Paulo, Brazil, with 9+ years of experience turning complex challenges into intuitive digital products. I combine strategy, visual craft, and data-driven insights to design experiences that drive business growth and customer delight.



Luiz Fagundes


Senior Product Designer based in São Paulo, Brazil, with 9+ years of experience turning complex challenges into intuitive digital products. I combine strategy, visual craft, and data-driven insights to design experiences that drive business growth and customer delight.
Featured projects ︎︎︎





Income Hub: Designing a Passive Yield Suite for Latin America's Leading Crypto Platform


Company Bitso (In-house)
Year 2026

How I designed Bitso's Income Hub, evolving a single earnings feature into a scalable suite of multiple income products, validated with real users and delivered development-ready for five markets.

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Redesigning digital employee experience at global scale


Client AB-InBev
Agency Livework São Paulo
Years 2023-2025

How I redesigned AB-InBev’s global employee hub into a scalable product used in 55 countries, lifted NPS from 17 to 72, and decommissioned legacy tools.

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Enhancing usability in a service portal through continuous research


Client Robert Bosch GmbH
Agency Livework São Paulo
Years 2021-2023

How I conducted UX Research for Bosch’s global service portal, securing internal approval for a redesign and helping the division increase its design maturity level.

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©2026
Luiz Fagundes