Senior Product Designer based in São Paulo, Brazil, with 8+ years of experience turning complex challenges into intuitive digital products—combining strategy, creativity, and data to craft user experiences that drive business growth and customer delight.
Featured projects ︎︎︎
Cheers Hub: Redesigning digital employee experience at global scale
Client AB-InBev
Agency Livework São Paulo
Years 2023-2025 (Ongoing)
How I redesigned AB-InBev’s global employee hub into a scalable product used in 55 countries, lifted NPS from 17 to 72, and decommissioned legacy tools.
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Enhancing usability in a service portal through continuous research
Client Robert Bosch GmbH
Agency Livework São Paulo
Years 2021-2023
How I conducted UX Research for Bosch’s global service portal, securing internal approval for a redesign and helping the division increase its design maturity level.
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Turning private pensions into a digital investment experience
Client Seguros Unimed
Agency Livework São Paulo
Year 2021
How I transformed Seguros Unimed’s insurance platform into an investment channel, helping it grow into a top product, driving 10% of earnings and 20% of traffic in a year.
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